You've probably heard that good communication is key to strong relationships, right? I mean it's front and center on every build board and written on the back of every relationship book.
This is especially true when it comes to relationships with clients. If you want to be successful in business, you need to have good relationships with your clients. They need to trust you and feel like you are listening to them. In this blog post, I will discuss five simple steps that will help you build better relationships.
Most relationships, whether personal or professional, are built on trust. When it comes to our clients, we want them to trust us enough to give us their business and know that we will deliver. We also want them to know that we are listening to them and that their concerns are important to us.
The first step in having better relationships with your clients is to listen! This means not just listening for our own personal understanding, but actually hearing what the client is saying. Michael P. Nichols the author of, The Lost Art of Listening: How Learning to Listen Can Improve Relationships said, “If you doubt it, try telling someone about a problem you’re having and see how long it takes before he interrupts to describe a similar experience of his own or to offer advice—advice that may suit him more than it does you.” Next time you are in a client meeting try to see how long you can listen to them before interrupting.
Communication is Key
Communication is like tajin and fruit , you can't have one without the other. It's that important! In order to have successful relationships with our clients we need to be able to communicate with them in a way that they understand. This means using language that is clear and concise. It also means not talking down to them or using the tech bro language that they won't understand.
Show Interests In Who They Are
Now, if you're dealing with the crew from the Yellowstone TV Series, this may not be the best route if they aren't talkers. This is more for the clients that care about the little things. This is the clients that sends texts, always calling for help. Get to know their family, their hobbies, and what makes them tick outside of work. Ask them questions about themselves and actually listen to the answers. You'll be surprised at how much you can learn about someone by simply asking them questions and caring.
This is the most important thing you can do when it comes to relationships with clients. Honesty builds trust, and trust is essential in any relationship. If you are not honest with your clients, they will eventually find out and they will lose trust in you. This could lead to them taking their business elsewhere and there goes your customer lifetime value.
Be honest and upfront about what you can do for them and the results they can expect. Give them all the information they need, this will standout to them because most people just close for the sale.
Finally, be genuine. Nothing is worse than having a conversation with someone that you can tell is just faking it. People can sense when you are trying too hard and they will not trust you if they think you are not being genuine. Don't lose a client of fake love.
I hope this helps!
-Millennial Amor Marketing LLC